From Moscow to Bologna MELCHIONI Motion focused on agricultural machinery sector
by Corrado Lugli Sales Manager OEMs Melchioni Motion Division
The final trimester of 2018 has been a busy one for the MOTION Division of Melchioni SpA due to multiple Agricultural Machinery sector events and trade fairs. From 9 to 12 October the Motion Team supported its official Russian partner - AO Geomir - in showcasing own products dedicated to vehicle air-conditioning and ventilation at the Agricultural Machinery Salon, AGROSALON 2018, in Moscow. This event allowed us to meet local constructors such as ROSTSELMASH, BELARUS MTZ, KIROVAT and PEGAS AGRO and lay the foundations for a concrete review of their HVAC systems - either bespoke versions created specifically for customers and installed as part of the original equipment manufacture or as an Aftermarket offer. The aim is to help local machinery resellers meet installation requests from their end clients. The trade fair also gave us the opportunity to meet European constructors such as MERLO, TECNOMA, DIECI, FARESIN and WEIDEMANN who found the local market RETRO FIT Motion Technical-Commercial products to offer quality and competitive pricing.
At the EIMA 2018 International Agricultural Trade fair in Bologna from 7 to 11 November, the Motion Team and our international agents visited the exhibition area and plan to exhibit at the next event in 2020. The team met many CABIN constructors: LOCHMANN, EUROCAB, SPECIAL CAB and PEDOL, who all discussed interesting opportunities to develop projects in 2019 with the new Motion Control Terminal - KlimView4 - which uses CANBUS technology, and which was shown to have added value for HVAC companies based on 35 years of experience. Key constructors within the sector such as ANTONIO CARRARO, KUBOTA, SITREX, CARRARO TRATTORI, JCB and AGRO TRACTORS were interested in technical and commercial information supplied during the press conferences and were open to the possibility of Technical Meetings at their respective headquarters with the objective of involving Motion in new projects for 2019. The Melchioni Motion brand identity and brand awareness activities are thus proceeding at full throttle.